Driving forward (From Free Press Series)

Driving forward

The launch of the all-new Jaguar XK marks an exciting new era for Jaguar in terms of both design and engineering, and reinforces the marque's reputation for building ground-breaking cars that are as rewarding to drive as they are gorgeous to look at.

The XK generation that ceased production in June 2005 was Jaguar's fastest-selling sports model of all time. The challenge for the team that designed and engineered the all-new XK was to produce a model that bettered that success story. The new XK has been engineered above and beyond the high expectations that customers rightly have for a Jaguar sports car, a fact made possible because everything from its advanced aluminium chassis to its sophisticated transmission and exquisite interior has been designed in pursuit of a luxurious, advanced and stunning new Jaguar.

The all-new Jaguar XK was due to be launched early this year with prices being annouced when it is launch. The car will allow Jaguar to emerge as a world leader in Lightweight Vehicle Technology while retaining its reputation for beautifully designed and crafted cars.

"The new XK delivers the unique blend of performance, luxury and style that only a Jaguar can," says Bibiana Boerio, managing director, Jaguar Cars. "And its beauty is more than skin-deep - this is a sports car with the heart and soul of every great Jaguar."