MARKETING Management Services International, the Glasgow-based marketing research provider, has teamed up with GMI in Seattle in a deal MMSI said yesterday was worth at GBP1.4m. Gerald Michaluk, MMSI's chief executive, said it also moved the company into the lucrative polling arena. Under the terms of the agreement, the partnership will work to provide a global panel of more than 5.5 million panelists so GMI can add benchmarking in real-time to its existing global customer satisfaction research service.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
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We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
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