Armistice Day was evermore poignant this year with it marking 100 years since the outbreak of World War 1.

For my small part, I presented the second half of The Annual Wales Festival of Remembrance at St David’s Hall on Saturday, November 1.

It was the 34th service and has become a sell-out in Cardiff with thousands of pounds raised for the Royal British Legion there.

With President of The Commonwealth War Games Commission, His Royal Highness The Duke of Kent as guest of honour and singer Katherine Jenkins topping the bill, it was a truly inspiring and thoroughly emotional event.

Representatives from The Royal British Legion, the military, ex-service, Veterans Association and civilian services all gather on stage during the evening in the muster, and the most touching element of the evening for me is always when, during the two minutes’ silence, all the poppies fall.

From my vantage point on stage, I witness the faces and expressions of the entire audience. Many of whom are there to remember a lost loved one and it is a very poignant sight to behold. I always feel hugely privileged to be involved in my small way.

My thoughts turned to my Great, Great Uncle Ted House, who lost his life in Ypres and whose name is inscribed on the Menin Gate as he had no known grave.

In my line of work, we constantly concern ourselves with service and quality in business and it is right that we should, but sometimes, while remembering brave soldiers like Ted, we realise there are bigger concerns and we are, in fact, incredibly fortunate.

It has been a battle for businesses over these last few years, but those who have paid the ultimate sacrifice put our own battles into perspective. Welsh businesses now seem far more positive than they have been and their recent challenges have made them more resilient, robust and determined than ever before to make their companies a success.