One of Britain’s most iconic sports car marques, Lotus, has appointed Newtown Motors of Cwmbran as an official dealer for the whole of South Wales.

Newtown Motors, an independent family business, has a long association with motor sport stretching back to the 1969 when the company was appointed as agents for MG.

It has since represented niche brands such as Noble and TVR in the principality, and is currently Wales’ only Morgan dealer.

Full sales and service facilities for Lotus have now been added at Cwmbran.

Lotus manufactures world-class, high performance sports cars including the award-winning Evora, the iconic Elise and the stunning Exige. It also builds and develops vehicles for GT racing with Evora GX, GTC, GT4 and GTS, in addition to racing vehicles such as Exige V6 Cup, Exige Cup R and Elise Cup cars. Lotus Formula One team also races in the distinctive Black and Gold livery.

Additionally, the brand is an internationally-recognised automotive engineering consultancy advising cutting-edge sports car developers all over the world, as well as building its own state-of-the-art vehicles in Norfolk.

Lotus was founded in 1952, two years after Newtown Motors founder Glyn Davies opened his first garage at the small village of Garndiffaith near Pontypool. Expansion brought a move to the then new town of Cwmbran in 1966 - hence the name, which has remained ever since. The business is still family owned and managed, with Glyn Davies junior as company chairman.

In addition to its prestigious sports car ranges, Newtown Motors also represent Vauxhall and Nissan in South East Wales.

“We’re delighted to welcome a pedigree such as Lotus to our stable,” said Glyn junior.

“We’ll be offering both new and used models at our newly refurbished showrooms, alongside another great British thoroughbred, Morgan. We’ll also have Lotus-trained technicians dedicated to maintaining cars to optimum level, so customers get the most out of their investment.”

Newtown Motors are strong supporters of many local activities including rugby, golf, tennis, squash, drama and, as you would expect, avid Welsh rugby followers. The company looks forward to presenting the Lotus products at many events next year.