Following a company takeover last year, Newport-based Quinn Radiators has rebranded to become QRL Radiator Group.

Spearheaded by the new management team, the rebrand and new identity is part of an ambitious growth strategy and fresh vision for the firm.

David Kerr, chief executive at the Imperial Park, Newport-based business, said: “The last year has been one of huge transition for the former Quinn Radiators business, and we’re very proud to officially unveil our new identity as QRL Radiator Group.

"Our new name and look are backed by five core brand values, which form the heart of our offering: unbeatable service, unrivalled quality, exceptional value for money, first-rate environmental credentials and market-leading product performance. This is where our unique third-generation technology comes in – offering the highest heat outputs available, matched with the very best efficiency and energy savings.

“With a 35-year heritage, the company has longstanding experience as a leading player in the heating industry, and this rebrand marks an important step forward. As QRL Radiator Group, we want to make sure that our service is about more than just the radiator on the wall, which is why our new strapline is: Making people warmer. We want every experience our customers have with our products and our people to exceed expectations, with our brand values filtering through everything we do. As part of this, we’re looking forward to rolling the QRL identity out across all areas of the business.”

Part of the QRL Radiator Group, commercial heating and cooling specialist Merriott has also undergone a brand refresh. Merriott’s bespoke solutions are custom-designed to meet the heating and cooling needs of a host of commercial buildings. Merriott offers a growing range of premium quality radiators and radiant panels.