Newport-based Kymin Financial Services is one of the first financial advice firms in the UK to launch a ‘robo-advice’ service.

The new service will enable people to invest in stocks and shares ISAs or General Investment Accounts (GIA) via a financial advice firm without the need to first meet with an adviser directly.

The service, called Kymin Direct, gives people with between £1,000 and £50,000 to invest access to investment options that meet their specific appetite for risk, with transactions able to happen at any time of the day or night and direct from a home computer or mobile device.

Robin Hall, managing director of Bridge Street Newport-based Kymin said: “Last year the government highlighted that there was a savings gap, with a lack of options for people who didn’t need or want the personalised service offered by individual qualified financial advisers.

“We wanted to address this and the service we have launched offers a step-by-step, easy-to-use system that automatically identifies the sort of financial risk that is suitable for each person, with an appropriate investment solution recommended as a result.

“For people with £50,000 or more, the system offers back-up advice from our team of fully qualified advisers at the touch of a button, so it has the comfort-factor built in, which we believe makes it superior to standard online services.”

The service has been launched to enable people to take advantage of tax free savings via ISAs in the current tax year, plus open up access to regular savings throughout the year. It is powered by technology provided by leading financial adviser management software company, Intelliflo.

For further information go to https://kymin.mypfp.co.uk/planningandadvice