Tech advisory firm HSJ Strato has appointed Jamie Eddy as its new strato manager.

The Newport-based firm, which is the technology arm of HSJ Accountants, was launched 10 months ago as it aims to deliver cloud software products from across the globe to the fingertips of Welsh businesses.

Leanne Owen, partner at HSJ Strato, said: “Jamie coming on board is a real coup for us. His wealth of experience at a relatively young age, partnered with his unrivalled passion for tech, makes him a great addition to the team.”

Jamie joins from a Bristol-based firm.

He said: “Strato is really pushing the boundaries when it comes seeking cloud opportunities and tech within business use. It is exciting being at the cutting edge of seeking out which tech to implement within a business and how these all talk together.

“The tech conversion is happening everywhere we look, from talking AI devices in our homes to driverless cars. We have become so reliant on tech that convergence at every opportunity is happening and if it isn’t possible yet, it will be soon. The pace it will move at is rapid, too. 10 years ago we were introduced to the iPhone and now we can’t live without a smart device on us at all times. It isn’t the future, it is the present.”

HSJ Strato works with businesses on embedding the right technology to take away operational headaches in an effort to reduce administrative duties whilst using automation and cloud-based solutions.

Jamie recently moved to Newport in order to teach dance in his spare time. Jamie is an accomplished boxer as well as dance floor maestro.

Jamie said: “My aim is to help the business find the best tools for our clients to improve their workflow whilst freeing up more time for those businesses to do what they do best. Running a portfolio is a huge passion of mine and I look forward to helping guide HSJ Strato to the forefront of the tech industry in Wales.”