Sir Terry Matthews opens organic farming business

Sir Terry Matthews (1144000)

Sir Terry Matthews (1144000)

First published in Monmouthshire news

NEWPORT billionaire Sir Terry Mathews is to open an organic farming business in the heart of Gwent.

Though Sir Terry made his money through an electronics empire, he is turning 100 acres of Usk Valley land into an organic farm producing a mixture of livestock and vegetables.

He hopes the valley will become a centre for excellence in organic farming, and the goods will be used to supply his own Celtic Manor Resort.

The luxury resort spends £10m a year on food and the Canadian-based entrepreneur said he wants as much of it as possible to be both locally grown and organic. The food will be marketed under the Usk Produce brand and he also has plans a tourism spin-off.

Simon Gibson, chief executive of Sir Terry's company Wesley Clover Corporation said: "Generally the idea is that we start of supplying the hotel with as much organic and locally grown food as possible. We aim to source as much as we can from the local area.

“I think what has held the organic industry back is that while farmers are generally quite keen, they are never quite sure of the stability of demand. What we want to create in the long term then is not only a cooperative of local organic and freedom food producers, but a cooperative of purchasers, like us, who want to buy locally sourced food.

“Last Christmas we ordered 3,000 turkeys for Christmas. We can offer a steady supply and demand.

“I think this will be good for the region, and good for Newport. We should be buying more local food from local markets, and there’s huge potential in Newport. I do not know of any wholesale markets in the UK. There is so much fantastic food in this area, we just need to get organised.”

Comments (2)

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10:10am Wed 18 Sep 13

Floppy backed says...

And he thinks he's going to get a better deal??? Why organic cos thats not sustainable and extremely costly. Is he going to pay a good premium above that of a wholesaler? 3000 turkeys on a non intensive scale will be very interesting to see with the price of feed and labour - turkeys eat like crazy.

Perhaps just going around local farms and see what they have to offer instead of being in a co-operative to suit his needs. Any farmer entering into the organic market will be mad and the system is a joke anyway its easily manipulated.
And he thinks he's going to get a better deal??? Why organic cos thats not sustainable and extremely costly. Is he going to pay a good premium above that of a wholesaler? 3000 turkeys on a non intensive scale will be very interesting to see with the price of feed and labour - turkeys eat like crazy. Perhaps just going around local farms and see what they have to offer instead of being in a co-operative to suit his needs. Any farmer entering into the organic market will be mad and the system is a joke anyway its easily manipulated. Floppy backed
  • Score: 0

1:12pm Wed 18 Sep 13

sharon1717 says...

Maybe he should concentrate on raising standards at the Celtic manor before opening another business. It's slowly turning into a 3 star benidorm-esque hotel, instead of a luxury 5 star experience
Maybe he should concentrate on raising standards at the Celtic manor before opening another business. It's slowly turning into a 3 star benidorm-esque hotel, instead of a luxury 5 star experience sharon1717
  • Score: 3

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