TV PRESENTER Iolo Williams has launched a recycling campaign in Torfaen.

Known for starring in nature TV shows, Mr Williams has called on the residents of Torfaen to make their metals matter and recycle more of the metal packaging items they use at home every year.

With all households within Torfaen using on average over 60 million items of metal packaging each year, the campaign is encouraging residents to recycle more of the food tins, drink cans, foil trays and empty aerosols.

The metal used to make each item is endlessly recyclable, saving natural resources, energy and greenhouse gas emissions and cutting pressure on landfill for waste disposal.

The new campaign, which is funded by Waste Awareness Wales and the metal packaging industry, aims to help people understand what can be recycled and explain what happens to the metals collected.

Leaflets explaining how and what items can be recycled to boost the area’s metal packaging recycling rates will shortly start arriving in every home within the borough.

Mr Williams said: “As a nature lover I’m passionate about caring for the environment, and getting in the recycling habit at home is one way we can all help to make a difference.

“Just think of all the things we use in our kitchens and bathrooms that are packaged using metal – food tins, drink cans, foil trays and aerosols – these items can all be easily recycled over and over again.”

For more information about the campaign, you can visit the website at wasteawarenesswales.org.uk/metalmatters