West Brom have told Peter Odemwingie to focus on his commitments to them after his bizarre transfer deadline day actions.
When he drove to London and addressed a media scrum talking about a move to Rangers, it appeared a deal was on the table but Albion quickly released a statement saying Odemwingie was there without permission and QPR said the same, saying they had stopped him from getting into their Loftus Road ground.
As a result, a deal was not done and a West Brom statement said: "The club were extremely disappointed to witness TV footage of Odemwingie arriving at Loftus Road on Thursday evening despite further talks between the two Barclays Premier League sides proving fruitless."
It added: "Albion can confirm that no agreement was reached with QPR over the transfer of Peter Odemwingie before the closure of the January window and that the striker remains under contract at The Hawthorns."
Chairman Jeremy Peace added that the matter had become a point of principle and warned Odemwingie that he had to get his head around seeing out the last 18 months of his contract at the Hawthorns.
"The evening's developments have brought a conclusion to what has been an unsavoury affair," he said.
"As our sporting and technical director (designate) Richard Garlick has repeatedly said in recent days, we had no need or desire to sell our core players.
"The only way we would have considered letting Peter leave was if an acceptable offer was forthcoming and if we had found a suitable replacement at relatively short notice.
"Neither materialised and, in the end, the matter became a point of principle as much as anything. Peter has acted wholly unprofessionally. He must now accept the fact he remains under contract for a further 18 months and has to focus on his Albion commitments."
Odemwingie is now faced with going back to West Brom looking for forgiveness, having spent the best part of the last week complaining on Twitter about their refusal to allow him to leave.