THIRTEEN-year-old Joe Hurst is in chocolate heaven - after landing a television advertising role as the face of a leading brand.

Joe, who lives in Usk, was selected from thousands of applicants to front a major campaign being run by Milka, with adverts to be aired in more than 40 countries.

The teenager, who attends Rougemont School in Newport, is making his debut in a TV commercial - but he is no stranger to the screen.

Since he began attending acting classes just two years ago in Cardiff, he has landed parts in a range of productions, including the BBC's long-running drama Casualty.

He has also had parts in the films Private Peaceful, and in Shirley, a biopic of Welsh singing star Shirley Bassey.

Joe first got interested in acting after responding to an advertisement in the Argus for auditions for the pantomime Peter Pan, at Newport's Riverfront Theatre in 2009.