Warning of confusion over plan to rename 'Welsh Ambulance Service' as 'Welsh Emergency and Clinical Service'

Free Press Series: Warning of confusion if word  'ambulance' is not in name of ambulance service Warning of confusion if word 'ambulance' is not in name of ambulance service

AN ambulance service for Wales that excludes the word ‘ambulance’ in its title will be potentially confusing for the public it intends to serve, Gwent health chiefs have warned.

A name change for the existing Welsh Ambulance Services NHS Trust is proposed in a series of changes to the way emergency ambulance services are provided, and to the trust’s role.

But the Welsh Government consultation document on the proposals suggests renaming the trust the Welsh Emergency and Clinical Services NHS Trust.

It states that health minister Mark Drakeford “believes a name is required that better describes the emergency response and clinical service” that would be provided by ambulance staff who will be expected to assume a wider range of responsibilities and skills.

But Aneurin Bevan Health Board, which is among a range of organisations invited to respond to the consultation document, has concluded that “renaming of the organisation to the Welsh Emergency and Clinical Services NHS Trust will potentially add more confusion for the public, not less.”

Its response continues: “This name does not clearly convey to the public what services it provides and confuses the service with other areas of NHS care.

“The title could be viewed by the public as jargonistic and does not clearly indicate what it is there to do,” the response added.

The board considered whether the name change is needed to provide clarity for patients, or for sections of the NHS services involved, to encourage changes in behaviour and approach needed to improve emergency ambulance services.

“If it is the latter, consideration must be given to patient and public views and using a service name that will make sense to the public and ensure they know what services they need to access, when they need them,” states the health board’s consultation response.

“If the name change goes ahead it is anticipated that it will be the only organisation of this kind in the United Kingdom that does not have the word ‘ambulance’ in its title,” pointed out the board.

“Therefore, alternative views from the health board regarding a name include the Welsh Emergency Ambulance NHS Trust and Emergency Ambulance Response Service.”

Other proposed changes include giving responsibility for commissioning ambulance services to a new committee, to include health board chiefs and a chief ambulance services commissioner.

Gwent health chiefs welcome this as a means to rethink the provision of ambulance services across Wales.

But they warn that the proposal will require strong governance and monitoring, and want clarity about how patients’ and public concerns are reflected in committee decisions.

Comments (8)

Please log in to enable comment sorting

1:43pm Thu 23 Jan 14

Bobevans says...

They hope it will reduce the number of people calling them and then they will be able to say they are meeting their targets


Where do they find the fools that come up with these ideas
They hope it will reduce the number of people calling them and then they will be able to say they are meeting their targets Where do they find the fools that come up with these ideas Bobevans
  • Score: 8

1:57pm Thu 23 Jan 14

GardenVarietyMushroom says...

Sack Drakeford - he's obvisouly an idiot.
Sack Drakeford - he's obvisouly an idiot. GardenVarietyMushroom
  • Score: 4

2:07pm Thu 23 Jan 14

spanner100 says...

The desperate situation of the Welsh Ambulance Servivs has been so for many years. I well remember, not so many years ago, a "New Fleet" of Mercedes Ambulances were purchased to resolve the then situation..Result, after spending a fortune,..NO CHANGE!!. Edwina Hart got herself involved... Result... Situation worsens!!...Now a name change... How about you people in the "Welsh Assembly stopping your spouting...getting off your rear ends and sorting things out once and for all!! SOME HOPE!!.
The desperate situation of the Welsh Ambulance Servivs has been so for many years. I well remember, not so many years ago, a "New Fleet" of Mercedes Ambulances were purchased to resolve the then situation..Result, after spending a fortune,..NO CHANGE!!. Edwina Hart got herself involved... Result... Situation worsens!!...Now a name change... How about you people in the "Welsh Assembly stopping your spouting...getting off your rear ends and sorting things out once and for all!! SOME HOPE!!. spanner100
  • Score: 8

2:24pm Thu 23 Jan 14

Cefn17 says...

It beggars belief
It beggars belief Cefn17
  • Score: 2

3:01pm Thu 23 Jan 14

Crossbenchtory says...

Obviously changing the name will make it all run tickerty boo and we will for ever more have emergency response and clinical service vehicles available at a moments notice.

While we are at it we could rename the Severn "Honey", the Taff "Milk" and sheep "Unicorns". Wouldn't that be wonderful, comrade carwyn, we could live in a land of Milk & Honey where the Unicorns live happily in the hills.

Of course we could just be realistic and lock all the AM's inside the Assembly and rename it with the more honest title of "The Cardiff Bay Institute for the Severly Intellectually Challenged with Delusions of Grandure".
Obviously changing the name will make it all run tickerty boo and we will for ever more have emergency response and clinical service vehicles available at a moments notice. While we are at it we could rename the Severn "Honey", the Taff "Milk" and sheep "Unicorns". Wouldn't that be wonderful, comrade carwyn, we could live in a land of Milk & Honey where the Unicorns live happily in the hills. Of course we could just be realistic and lock all the AM's inside the Assembly and rename it with the more honest title of "The Cardiff Bay Institute for the Severly Intellectually Challenged with Delusions of Grandure". Crossbenchtory
  • Score: 6

3:32pm Thu 23 Jan 14

DavidMclean says...

Good to see them focussing on the really important stuff!

If they haven't already, I suggest some serious 'blue sky thinking' and 'imagineering' with regards to a rebranding, and maybe a couple of hundred thousand ££££s thrown at a specialist agency to host some focus groups and come up with some branding concepts they can run up the flagpole to see who salutes.
Good to see them focussing on the really important stuff! If they haven't already, I suggest some serious 'blue sky thinking' and 'imagineering' with regards to a rebranding, and maybe a couple of hundred thousand ££££s thrown at a specialist agency to host some focus groups and come up with some branding concepts they can run up the flagpole to see who salutes. DavidMclean
  • Score: 2

5:08pm Thu 23 Jan 14

Mervyn James says...

re-branding is another way to defray critics, no health service would at least be accurate . whatever name its called won't improve their abysmal arrival times and waiting ques.
re-branding is another way to defray critics, no health service would at least be accurate . whatever name its called won't improve their abysmal arrival times and waiting ques. Mervyn James
  • Score: 3

12:04am Sun 26 Jan 14

gingertom says...

Why Don't they sort out the problems? a name change will do nothing. Unbelievable! Air your views: http://www.wales.nhs
.uk/sitesplus/901/ho
me http://wales.gov.uk/
consultations/health
socialcare/ambulance
/?status=open&lang=e
n
Why Don't they sort out the problems? a name change will do nothing. Unbelievable! Air your views: http://www.wales.nhs .uk/sitesplus/901/ho me http://wales.gov.uk/ consultations/health socialcare/ambulance /?status=open&lang=e n gingertom
  • Score: 0

Comments are closed on this article.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree