THE Cwmbran man who died in the horrific Bath crash is today named as Robert Parker, aged 59.

Mr Parker was a manager with energy company Western Power Distribution, and was based at Avonbank in Bristol.

Avon and Somerset Police say all three Welsh men who died in the tipper truck tragedy on Monday alongside a girl of four have now been formally identified.

The two Swansea men who died were Phillip Allen, aged 52, also a Western Power Distribution executive, and chauffeur Stephen Vaughan, aged 34.

A company spokeswoman said: "We can confirm the tragedy in Bath on Monday has claimed the lives of two colleagues who were also among our most senior of managers – Phil Allen, our Resources and External Affairs Director – and Bob Parker, our Planning and Special Regulation Projects Manager.

"Both were very well respected by friends and staff alike and we are all deeply shocked by this tragic event. Our thoughts are with their wives and families at this very sad time."

Father-of-two Mr Allen, 52, was resources and external affairs director for the Cardiff-based power company.

Newly-wed Mr Vaughan was business manager of EliteXecutive Travel, based in Swansea, who was hired by a company to collect the two other victims from Bath.

The taxi was due to drop his first passenger 50 miles away in Cwmbran, before carrying on another 50 miles to take Mr Allen back to his home in Swansea.

Mr Allen was married to wife Caroline, 53, and the couple lived in Loughor, near Swansea. They have a son Daniel, 23, and daughter Hayley, 26. His family were today being comforted by other relatives.

Mr Vaughan married his wife Sian in August last year in a beach wedding at the Flamingo Hotel in Fethiye, Turkey. She was today described as "absolutely distraught" by friends at their home in Penyrheol, Swansea.

Mr Vaughan and his brother Andrew established EliteXecutive Travel in 2007 after years of being involved in airport transfers.

A professional profile on his company website states he had previously worked for “a large blue chip company” managing transport and logistics.

The company operates high-end vehicles which include Mercedes E-class vehicles described as “ideal for business clients or couples looking for luxury travel”.

The four-year-old girl walking with her grandmother who died after the crash has been named as Mitzi Rosanna Steady.

In a short statement, the little's girl family, from Bath, said: "Mitzi Rosanna Steady, aged four, loved and missed by us all."

A police spokesman said: "The family has asked for privacy at this difficult time."

The Scania truck carrying sand and gravel hit pedestrians before overturning onto a Volvo at the bottom Lansdown Lane in Bath just after 4pm on Monday, leaving a scene described by one witness as "absolute carnage".