AN INTERIOR designer has opened up a new showroom in Cwmbran.

Sarah Jeffs, founder of Athena Interiors, launched the ‘Athena at 47’ showroom on Llandowlais Street.

The showroom, which has undergone six months of renovation in preparation for the opening, incorporates a number of small showrooms, an office space and a client meeting and consultation area.

Miss Jeffs set up Athena Interiors in April 2018 and worked from her home initially, however decided she needed to expand her business in 2020.


She said: “Cwmbran is an ideal location for my business. It’s just 10 minutes from the M4 and other major routes and therefore central for our private and corporate clients.

“This development means I can continue to grow the work we undertake for private and commercial clients as well as offering a retail experience to potential new customers or returning clients looking for their homeware, gifts and interior accessories.”

Athena Interiors specialises in all aspects of interior design and project management including practical space planning and reconfiguration, 2d and 3d conceptual works, lighting layouts, colour scheming and soft furnishings as well as overseeing the complete installation and construction processes.

They also specialise in the supply of decorative ceiling, wall and floor finishes, fabrics, fixtures and fittings alongside an extensive furniture range.

“My designer style is contemporary, fresh and simple but with a traditional and comfortable feel. I love to use neutral bases with added flares of colour where necessary,” said Miss Jeffs.

“Our comprehensive service is available across Wales and the West with current projects in Torfaen, Newport, Cardiff and Monmouthshire as well as Bath and Bristol.

“Each project is totally unique and personalised to suit the Clients requirements, budgets and lifestyles.

“We take the time to fully understand what our clients want to achieve – for those who want to turn their house in to a home or in a commercial environment where the extra design influence can make the world of difference.

“My motto throughout has always been ‘do what you love and love what you do’ and that’s where I am now. I’ve also had invaluable support from family, friends and my partner on my journey to this point.

“As for 2020 I have very clear plans and want to provide opportunities for work placements and trainee designers within the business as well as develop the commercial opportunities within the market.

“I’m also delighted to learn that I am a South Wales finalist at the UK Business Growth 2020 Awards in two categories - ‘Homes, Garden and Lifestyle’ and ‘New on the Scene’."

The new showroom opened on Monday, December 16.

Gaynor Wakeling, business support manager at Torfaen Economy and Enterprise said: “I’m delighted that Athena Interiors has established itself in Torfaen and wish Sarah every success with her business.”