More than 900,000 UK lives are currently 'turned upside down' by dementia, says Alzheimer's Society ambassador, Sir Jonathan Pryce CBE.

This May, Sir Pryce invites everyone to wear a Forget Me Not badge, symbolising remembrance and support.

"I know all too well the enormous impact dementia is having on families all over the UK," he said.

"However, there is hope that one day dementia will no longer devastate lives. Thanks to scientific advances and the determined efforts of researchers and charities like Alzheimer’s Society, we can defeat dementia."

Sir Pryce supports the Forget Me Not Appeal in honour of his late aunt.

He said: "I support the Forget Me Not Appeal in honour of my late aunt, and up and down the country many other people give their time, their energy and raise their voices to make sure that people with dementia and their families don’t feel forgotten.

"This May, you too can help ensure that people with dementia are remembered by wearing a Forget Me Not badge to show your support.

"I’m asking you to donate to Alzheimer’s Society’s appeal and wear your Forget Me Not badge with pride; to show people living with dementia that they are not forgotten.

"Every three minutes someone in the UK develops dementia. There still is no cure, but thanks to huge advances in medical research, there is finally real hope."

Whether by buying a badge, volunteering, or participating in fun activities, the actor urges everyone to take part.

Sir Pryce said: "This little blue flower has come to represent remembrance - I’ll be wearing mine for my Aunt.

"Who will you wear yours for?"

Visit: alzheimers.org.uk/forgetmenot